Small Business Exclusive: Solidify Your Brand

What makes your business memorable?

This is a must-attend event for businesses interested in understanding the building blocks your business needs in order to become an effective brand.

This workshop will be filled with insightful talks and actionable takeaways, including:

• Evaluating the health of your brand
• Building personas - Who is your audience? How do you sound to them?
• Internal brand documents you need
• Ways to empower your audience to become brand advocates

You'll hear from knowledgeable speakers who will share their experiences and expertise on how to score the effectiveness of your brand, who your brand is targeting, how to identify your unique audience, brand documents every business needs and ways to build brand advocates internally and externally. You'll also have the opportunity to participate and network with like-minded professionals.

At each event, local business leaders and subject matter experts will serve as table hosts—offering guidance, answering questions, and helping you work through your toughest challenges in a collaborative environment. These roundtable-style discussions are designed to be interactive, supportive, and solution-focused.